This short article will help you discover 5 different presentation types along with their requirements and goals when presenting to others.
Executing a pitch-perfect oral presentation is by no means an easy task. There are many rules to consider, for example, the number of slides, body language and tone. Some presenters choose the wrong type of presentation to deliver their message, whilst others get it just right.
Getting the finer details right and delivering with engaging mannerisms is crucial, but you also need to tailor the type of presentation to its purpose and requirements.
To further explain this topic further, here are the six different types of presentations that businesses use. Consider these presentation types before creating your presentation.
5 Types of Presentations And Their Goals
#1 – To Inform Your Audience
The most popular type of presentation in business is informing others. Simple and straight to the point. The main goal here is to provide clear instructions, communicate accurate explanations or present your new findings.
For example, this may involve providing company updates, planning a new project or presenting to your team or line manager.
Your target audience are not looking for funny videos or gimmicks, they are expecting clear and accurate direction. This can usually be done most effectively with handouts or simple announcements. Most of the time they will not require slideshows, but they may be used if a lot of information needs to be relayed.
#2 – To Educate Your Audience
Educating and teaching others new skills is a unique type of presentation that is usually delivered throughstaff training. across many businesses.
When your audience understands the information you are presenting to themm, they are more likely to execute your instructions. The goal here is to ensure your audience walk away more knowledgable and informed on the topic you are presenting on.
They require presenters to adopt an array of resources from slideshows to booklets and may even include demonstrations or role play. Consider that there will be a variation of learning styles within one group and teaching skills will require you to cater to these within your presentation.
Educational presentations, training workshops or training sessions do not need to be long, keep in mind that attention spans are short so ensuring your training is dynamic and interactive is key. You can learnhow to deliver great training courses by undertaking our flagship course.
#3 – To Persuade & Convince Your Audience
When presenting at team meetings or externally to clients, the art of persuasion requires you to provide a solution to their problem.
For example, when selling services and products to investors or business partners, your sales presentations need to be polished. You may even want to use pitch decks in these scenarios that can maintain engagement with infographics flowing visuals and captivating short videos.
Remember, a truly persuasive speech offers evidence, logic and has emotion in it. These key components will help spark a reaction and ultimately help persuade and convince your audience.
#4 – To Solve Challenges
Problem-solving is most effective when done as an inclusive presentation. Arranging a panel setting or roundtable where everyone feels involved can be most beneficial in these situations. It will help to harness ideas and uncover innovative solutions.
#5 – To Inspire Your Audience
When you inspire others, you create a spark which is the foundation to change and action.
This type of presentation can be seen at TED Talks or even YouTube, however often managers and team leaders in the workplace will also implement this style of presenting to provoke action from their employees.
Want to Deliver Great Presentations?
Once you have identified the type of presentation that matches your message, you can start thinking about content and delivery. Some people can get up in front of the most established and influential people in the company and speak with grace, eloquence and confidence.
Others may have a winning presentation but fumble, trip over their words and lose their audience’s engagement.